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The Power of Your Marketing Database: Reading Your...

The Power of Your Marketing Database: Reading Your Customer's Digital Body Language

Thursday, May 28, 2009 from 5:30 PM to 8:30 PM (PT)

Santa Monica, CA


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Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Ended $45.00 $0.00
Non-member Ended $55.00 $0.00
Student Ended $35.00 $0.00

Event Details

BMA's Los Angeles Dinner Series

The Power of Your Marketing Database: Reading Your Customer’s Digital Body Language

How do you maximize the value of your most cost-effective marketing asset – your corporate website. Do you know how your customers got there? Do you know what they are looking for…and why? Did they find it? Do you know what their behavior is really telling you?

Join us to learn how market leaders monitor, understand and anticipate customer behavior, and more importantly how they respond appropriately, driving increased program effectiveness and changes in marketing spend.

Laura Cross

About the Speaker


Laura Cross

Best Practice Consultant

Eloqua Corporation


For almost 10 years, Laura has implemented successful marketing programs focusing on demand generation and channel marketing at companies such as American Express, Ingram Micro, Epicor Software, VitalSteam, Inc. and Kofax Image Products.  By combining the art and science of marketing she has helped companies implement CRM and marketing automation solutions that increase ROI while focusing on the business process of marketing, ultimately demonstrating how campaigns can be more effectively executed.  Laura earned her Bachelor of Arts in Public Relations from the University of Southern California.


5:30 PM: Registration and Networking

6:30 PM: Dinner

7:00 PM: Presentation and Q&A

VALET PARKING INCLUDED

When

Thursday, May 28, 2009 from 5:30 PM to 8:30 PM (PT)

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Where

Sheraton Delfina - Santa Monica
530 W. Pico Blvd.
Santa Monica, CA 90405




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Hosted By

SoCal BMA

 

The Business Marketing Association, Southern California Chapter, serves the business-to-business marketing community throughout the Greater Los Angeles area, Orange County, San Diego, and the Inland Empire. 

 

 

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